BRAND STRATEGY
COPYWRITING
LIFE & STYLE
Design By Score
The Need
Design by Score is a creative studio delivering bold, strategic design for brands that want to make an impact. As the agency expanded its client base, they needed clear, confident messaging for their new website — copy that matched the strength of their visual work, reflected their values, and positioned them as a go-to for brand design with backbone.
The Approach
I worked closely with Score’s founder to develop a voice that was sharp, elevated, and straight-talking, balancing attitude with authority.
From the homepage to services and contact pages, I crafted copy that spotlighted their creative edge and communicated value without over-explaining. The result was a digital presence that feels as designed as their client work.
The Result
➔ Distinctive brand voice: A confident, design-led tone that reflects the studio’s personality and positioning.
➔ Conversion-ready website copy: Messaging designed to resonate with high-calibre clients and clearly communicate Score’s offering.
➔ Cohesive online presence: Website copy that mirrors the clarity and impact of the studio’s visual design.
➔ Expanded client base: Enhanced brand positioning leading to national and international projects.
“I worked with Lizzie developing my new business tagline and tone of voice. She was amazing, she took my brief and came back with a selection of options and worked with me to refine it. I am so happy with the direction we ended up going in, her copywriting was smart and right on brief for what I was after.”
Lauren Rogers, Founder of Score Studio