BRAND STRATEGY
COPYWRITING
LIFE & STYLE
TECH
GoReno
The Need
GoReno is a renovation management platform that helps homeowners and tradespeople streamline their reno projects from start to finish. To support a high-impact product launch, the team needed bold, personality-driven messaging that communicated clarity, trust, and ease — across their website, app interface, and promotional materials.
The Approach
I partnered with GoReno’s founder and the UX team at Wave Digital to craft a unified brand voice and copy system. From onboarding flows to app microcopy and homepage headlines, every word was designed to simplify the experience, reduce friction, and energise the user journey.
We landed on a tone that was confident, down-to-earth, just the right-amount-of-cheeky, and unmistakably GoReno - with a focus on sustainability, quality, and clear outcomes.
The Result
➔ Engaging app copy: User-first language that boosted clarity and in-app engagement.
➔ Cohesive brand voice: A consistent tone rolled out across product, website, and marketing channels.
➔ SEO-optimised website: Messaging designed to increase visibility, usability, and conversions.
➔ Strong user connection: A brand story and tone that resonated with both sides of the platform - homeowners and tradies alike.
