BRAND STRATEGY
COPYWRITING
LIFE & STYLE
Villa Studio
The Need
Premium, boutique design agency Villa Studio needed comprehensive brand strategy and website copy to establish a strong market presence at launch. The goal was to craft a cohesive brand identity with clear, compelling messaging that reflected their refined aesthetic and attracted discerning, design-conscious clients.
The Approach
Working closely with founder Jess Neilson, I developed a strategic brand foundation that defined Villa’s positioning, values, and tone of voice. Every word on the website was intentionally crafted to feel elegant yet approachable, helping potential clients immediately understand the value of working with a studio that designs with soul.
The Result
➔ Optimised website copy: Conversion-focused language that clearly articulated the brand’s essence, services, and design philosophy.
➔ Stronger brand presence: A unified identity that resonated with Villa’s ideal audience - from homepage to contact form.
➔ Increased engagement: Enhanced website interactions and leads within the first few weeks post-launch.
➔ Client satisfaction: Recognition for the clarity, appeal, and effectiveness of the brand messaging.
